All About Salty Soul Girl

Are you a Salty Soul Girl like me?  Let me tell you who she is...

She loves life around the water (beach, lake, pool) and spending time in the warmth of the sunshine. She wants to feel uplifted by thoughts of her favorite places, people, things, and life experiences.  An SSG wants to think less of work, the day-to-day grind, and think more about the people and places that bring her joy.  She wants to inspire and be inspired by her free spirit, lifestyle, and sense of humor.  Salty Soul Girl can bring these feelings to life through our beachy, water and sun loving, boho chic apparel, accessories, and gifts. 

My Story

Welcome to Salty Soul Girl!  My name is Robin Andres, owner of SSG.  My story began when I graduated from the University of Cincinnati with a degree in Fashion Design.  However, my path took me in some different directions over the years.  

Prior to graduating, I spent over 13 years in Retail Sales and Management.  From there, I moved on to a career as a Visual Merchandising Manager for a department store - Loved this job but it paid crap!

Moving forward, I ended up in the trade show exhibit world designing exhibits, coordinating trade shows for my customers, supervising the installation/ dismantle labor at their shows, and even I even started designing showrooms for these customer.  It just so happened that a majority of my customer were in the shoe and apparel industry -  Straight up my alley, right?! 

Then in March of 2020, I was laid off due to Covid, never to be called back to work after 16 years with that employer - It was a good thing though!  Needing to do something that fed my creative brain, I became co-owner of a little e-commerce store called Moxy Cincy.  There, I was able to tap into the designer in me by designing all the imagery for our tees and sweatshirts, as well as, creating our social media content.  BTW... I barely knew how to use social media and creating the content was totally new to me!

After some time passed, I realized I needed to break out on my own with a new direction for my own business.  I wanted a business model that really fit MY personality...Enter Salty Soul Girl!

The SSG Vision

I want to create and curate apparel, accessories, and gifts that fit the lifestyle, mood, and vibe of a Salty Soul Girl.  My goal is to bring unique, humor-inspired, casual, comfy, great-fitting, quality free spirited fashion to my fellow SSG's.  I hope to take  you away from your everyday grind and bring you to your happy place!  So, sit back, relax, browse the shop and don't forget to stay salty, soul girls!

XOXO, 

Robin